Calgary owners: tired of slow weeks and empty calendar spots?
Become the business that's always booked.
Full-service client acquisition for Calgary service businesses.
- Ads that bring in real customers
- Follow-up that books them
- A schedule you can count on
No fee until your new customer shows up.
60-second form · Free 30-minute call · Zero obligation
- 66 → 176appointments a month
- 25% → 78%of clients coming back
- 44%booked in 10 days, for a brand-new hire
From our own service business's Square and Meta reports, 2026. See the receipts ↓
Is Saber Scale right for you?
Where are you right now? Tap the one that sounds most like you.
Most owners stop here and wait. You don't have to.
You've already proven you'll put in the work. Now let it pay off.
You've been burned once. This time you only pay for results.
60-second form · Free 30-minute call · Zero obligation
We built it for our own calendar first
We run a local service business in Calgary. If your business runs on bookings, you know our problems... no-shows and slow Tuesdays.
So before we built anything for a client, we built it for us. Here's what happened:
- Appointments2.7xmore appointments a month
- Cost$1.71per booking started from our ads
- New hire54%booked by month 3, for a brand-new hire
What eight months did for our calendar
January: one team member, 66 appointments. September: two team members, 176 appointments. We added a second team member in June and built her calendar with our own ads.
A new team member with zero clients
She started in June with an empty book. We ran direct booking ads that send people straight to the booking page. She was 44% booked in her first 10 days... and 54% by month 3.
1,287 bookings started · $1.71 each · $2,204 total spend
Our owner's calendar, 3 months later
From January to April we ran Instagram ads that sent locals to our profile and into our DMs. Appointments went up 53%. Clients went up 69%.
14,819 profile visits · $0.15 each
Numbers from our own service business's Square and Meta Ads accounts, January to September 2026. Staff names changed for privacy. Results vary by business, market and offer.
When we opened, over 60% of our bookable hours sat empty.
So we treated our business like a client. We rebuilt the offer, ran our own ads, followed up every lead and tightened how we booked them.
Within months we hit 176 appointments a month, hired a new team member to keep up, and we're still growing.
Now we run that whole system for Calgary owners, from first ad to booked client. You only pay when a new client walks in.
60-second form · Free 30-minute call · Zero obligation
How it works
Four steps. You only pay at the last one.
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60 sec 1. Tell us about your business.
A short form... about 60 seconds. We'll check if we can actually help.
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30 min 2. Free 30-minute strategy session.
We look at your offer, your calendar and your numbers. You leave with a plan, even if we don't work together.
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10 days 3. We build your client machine in 10 days.
Your offer, your ads, your landing page and your booking page. You approve everything before it goes live.
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Pay per show 4. New clients show up. Then you pay.
You only pay our fee for new clients who actually walk in.
Your complete client-getting system.
We build every system by hand, so we only take on a handful of new businesses each month.
Total value: $6,500
FREE with our Founding 5 offer.
Available to our first five qualifying clients.
Founding spots are full.
Setup is still free when you commit to 90 days.
Offer rebuild(worth $750)What's included
we sharpen what you sell so people have a reason to book now
A landing page built to book(worth $1,500)What's included
The page your ads send people to. It's where a click turns into a booking, so we write and build it around your offer with one clear next step. It includes:
- Copy that answers the questions your clients ask before they book
- A phone-first design that loads fast, since most people tap in from Instagram
- Your reviews and results placed where they build trust
- Tracking on every button, so we can see what turns visitors into bookings
A booking funnel that works three ways(worth $1,500)What's included
No lead gets lost because they prefer a different way to reach you. It includes:
- A phone-first booking page, so people can book in a few taps
- DM reply scripts, for people who'd rather message you
- A call booking link, for people who'd rather call
Ad creative and copy for your first campaign(worth $750)What's included
- Images made for your offer
- Video hooks that stop the scroll in the first few seconds
- Three ad variations to test, so we can see which one books best
A 90-day content marketing plan(worth $1,000)What's included
Posts that keep your name in front of locals between ads, planned so you never stare at a blank screen. It includes:
- Research on your clients, your competitors and what already works in your Calgary market
- 3 to 4 content pillars built around the questions clients ask before they book
- 30+ post ideas with hooks, chosen to support your ads and your offer
- A 90-day posting calendar, so you know what to post and when
Tracking setup(worth $500)What's included
see which ad brought in which client, down to the booking
Review and referral system(worth $500)What's included
new clients get asked for a review and a referral at the right moment, automatically
Your part
We bring the clients. Here's what we need from you.
- Reply to new clients fast, the same day if you can.
- Show up when they book.
- Tell us who came in and who didn't, so we only bill for real clients.
You pay when a new client from our ads shows up.
- Keep open spots in your calendar for new clients.
- Confirm new bookings within 24 hours.
- Mark every new client as shown or no-show in your booking system.
You pay when a new client finishes their first paid appointment.
- Answer new inquiries within 1 business day.
- Keep consult spots open each week.
- Tell us which consults turned into treatments.
You pay when a new patient attends their first consult.
- Respond to new patient requests the same day.
- Keep new-patient assessment spots open.
- Share a weekly count of new patients who came in.
You pay when a new patient attends their first assessment.
- Reply to new leads the same day.
- Run the intro session you promised.
- Log who signs up and who doesn't.
You pay when a new person attends their first intro session.
- Show up to estimates on time.
- Reschedule the same day if you have to.
- Log every job, won or lost.
You pay when you complete an on-site estimate with a new homeowner.
- Answer new inquiries within 1 business day.
- Keep consultation spots open each week.
- Tell us which consultations turned into paying clients.
You pay when a new client attends their first consultation.
60-second form · Free 30-minute call · Zero obligation
Every option costs money. Only one charges when it works.
Most owners have tried at least one of these. Here's how they compare.
| Row | Doing it yourself | Retainer agency | Pay-per-lead company |  |
|---|---|---|---|---|
| When you pay | Every day your ads run, results or not. | A monthly fee, whether clients come or not. | For every name and number, even if they never book. | Our fee only when a new client shows up. |
| Ad spend | You pay Meta. | You pay Meta, on top of the retainer. | Usually built into the lead price. | You pay Meta directly, from your own account. |
| Your offer | Whatever you post. | Usually runs ads on what you already sell. | Not part of the service. | We rebuild it first, so people have a reason to book. |
| Who does the work | You, after your last client. | They run ads. You chase the inquiries. | They send leads. You call, text and follow up. | We build the offer, ads, landing page and booking. You serve clients. |
| What counts as a result | Likes and comments. | Reports full of clicks and reach. | How many leads came in. | New clients who walked through your door. |
| Who's behind it | You. | Often a team you never meet. | Often a call center or an out-of-town company. | Calgary operators who run their own service business. |
If you're going to pay for marketing, pay for clients.
60-second form · Free 30-minute call · Zero obligation
Based on typical terms in the market.
Built by an operator, for operators
My wife and I manage the operations at our local service business. I focus on running everything that brings clients through the door... the offers, the ads and the booking. I check the numbers every week, because it's our money on the line. Saber Scale is that same work, done for your business.
Dax SooryaFounder, Saber ScaleAbout Our Founder
Dax brings two kinds of training to your business.
Six years of marketing and financial analysis at two of Canada's largest law firms taught him to make every number add up. Running his own businesses taught him to move fast when they don't.
Every campaign he builds has to pay for itself, because that's the standard he holds his own businesses to.
- 6 years in marketing, business development and financial analysis at two of Canada's largest law firms
- Has owned and operated businesses across e-commerce, online B2B services and local storefronts, so he knows what it means to spend his own money on ads and need every dollar to come back
- Has helped grow and scale other people's businesses in investment, software, home services and auto detailing
- Calgary-based, and works only with Calgary businesses
You'll deal with me from the first call onward, so you never have to explain your business twice to someone new.
60-second form · Free 30-minute call · Zero obligation
Frequently asked questions
What does this actually cost me?
With our Founding 5 offer, your complete client-getting system ($6,500 value) is 100% FREE.
Setup is still free when you commit to 90 days.
We do this to collect case studies and build proof of work before we open this program to the rest of the market.
Once it opens to everyone, the cost depends on your business. Here are real numbers. You pay two things.
Beyond that, the cost depends on your business. Here are real numbers. You pay two things.
Your ad budget goes straight to Meta from your own account, and most businesses spend $30 to $70 a day.
Our fee is only charged when a new client shows up, and it usually lands between $40 and $200 per new client, depending on your industry and average ticket.
For a lash studio, that's about $50 for a client worth $800 or more a year. For a renovation company, it's closer to $200 per estimate on jobs worth $5,000 or more.
We set your exact numbers together on the call, before you commit to anything.
What counts as a client "showing up"?
It depends on your business. For a salon, it's a new client who finishes their first paid appointment. For trades, it's a completed on-site estimate.
We agree on the exact definition in writing before anything goes live, so there's never a debate.
How do you know which clients came from you?
Every client from our ads comes through one of these:
- A tracked booking link
- A tracking phone number
- A message from one of our ads
Each week you get a simple sheet of those new bookings. You mark who showed and who didn't. Existing clients and referrals never count.
Can I get a surprise bill?
No. You set a monthly cap on how many new clients you want, and most businesses start at 10 to 20 a month.
Once we hit it, we stop billing. You can raise or lower it any time.
Is there a contract?
We start with 90 days, because ads need 4 to 6 weeks to learn what works for your business.
After that, it's month to month. Cancel any time.
How fast will I see new clients?
Your campaign goes live about 10 days after your strategy session. Most businesses see their first bookings within 1 to 2 weeks of launch.
Results usually steady out by weeks 4 to 6. In our own business, a brand-new team member was 44% booked in their first 10 days.
Who owns the ad account and everything you build?
You do. The ad account, the data and the audience stay in your name. If we ever stop working together, you keep all of it. Your landing page, booking page and ads are yours too.
Do I need to have run ads before?
No. Most of our clients haven't, or tried and gave up. We handle the setup.
Do I need a website?
No. We build the landing page your ads send people to, made to turn clicks into bookings. If you already have a website, it stays as it is.
What kinds of businesses do you work with?
- Beauty and salons
- Med spas
- Health clinics
- Fitness studios
- Home services
You need room in your calendar for more clients and a budget for ads.
Why only Calgary?
We know this market, you can meet us in person, and we only take on a few businesses a month.
What if I'm not a good fit?
Then we'll tell you on the call. You'll still leave with a plan you can use on your own.
Still have a question? Ask us on your free call.
60-second form · Free 30-minute call · Zero obligation
Ready to become the business that's always booked?
The same work that built our business to 176 appointments a month, built for your business. You only pay our fee when a new client walks in.
Dax builds every campaign himself, so only a handful of new businesses get in each month. Founding 5 is open to our first five qualifying clients. The call is free. If we're not a fit, you'll still leave with a plan.
60-second form · Free 30-minute call · Zero obligation